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Wednesday, August 26, 2020
brown vs. board of education Free Essays
Earthy colored versus Leading group of Education Free Essays Earthy colored V. Leading group of Education In the mid 1950ââ¬â¢s, racial isolation in state funded schools was typical across America. Albeit all the schools in a given area should be equivalent, most dark schools were far substandard compared to their white partners. We will compose a custom paper test on Earthy colored versus Leading group of Education or on the other hand any comparable theme just for you Request Now In Topeka, Kansas, a dark third-grader needed to walk miles just to get to her all dark primary school. Her dad, Oliver Brown, had attempted to select her in a white primary school however was cannot. Earthy colored went to McKinley Burnett, the head of Topekaââ¬â¢s part of the National Association for the Advancement of Colored People (NAACP) and requested assistance. They were anxious to help the Browns since it had since quite a while ago needed to challenge isolation state funded schools. Other dark guardians joined Brown, and, in 1951, the NAACP mentioned an order that would restrict the isolation of Topekaââ¬â¢s government funded schools. Earthy colored and the NAACP spoke to the Supreme Court on October 1, 1951 and their case was joined with different cases that tested school isolation in South Carolina, Virginia, and Delaware. Then again, the point of reference of Plessy v. Ferguson permitted separate however equivalent educational systems for blacks and whites, and no Supreme Court had upset Plessy yet. The Supreme Court initially heard the case on December 9, 1952, however neglected to arrive at a choice. In the reengagement, got notification from December 7-8, 1953, the Court mentioned that the two sides talk about ââ¬Å"the conditions encompassing the selection of the Fourteenth Amendment in 1868. â⬠The rearguement shed almost no extra light on the issue. The Court needed to settle on its choice put together not with respect to whether the creators of the Fourteenth Amendment had integrated schools as a main priority when they composed the correction in 1868, yet dependent on whether integrated schools denied dark offspring of equivalent insurance of the law when the case was chosen, in 1954. In the long run the Supreme Court struck down the ââ¬Å"separate however equalâ⬠teaching of Plessy for state funded instruction and decided for the offended parties, and required the integration of schools across America. Instructions to refer to Brown versus Leading body of Education, Papers
Saturday, August 22, 2020
The 10 Best Spelling Games to Improve Your Word Skills
The 10 Best Spelling Games to Improve Your Word Skills SAT/ACT Prep Online Guides and Tips On the off chance that you havenââ¬â¢t heard, as indicated by Taylor Swift, spelling is enjoyable! In any case, if Taylorââ¬â¢s word isnââ¬â¢t enough to persuade you, weââ¬â¢ve think of a rundown of ways that playing spelling games can really improve your spelling, including instances of 10 spelling games that are magnificent alternatives for children, grown-ups, or any individual who needs to improve their spelling aptitudes! (Donââ¬â¢t stress: the opportunities for spelling games go route past Scrabble.) Look at our rundown of 10 fun and testing spelling games that you can play all alone or with companions to construct your spelling abilities and jargon. In this article, weââ¬â¢ll clarify why spelling games are a powerful method to improve your abilities rapidly, and weââ¬â¢ll additionally assist you with choosing the best spelling games to assist you with meeting your objectives. Letââ¬â¢s begin! Top 4 Ways Games Can Improve Your Spelling Did you realize that the spelling game Words With Friends would one say one is of the most famous versatile rounds ever? Thatââ¬â¢s most likely on the grounds that amicable rivalry, gamification, and expertise building can be an extremely fun combo! Notwithstanding being fun, gamifying spelling can give you some different advantages as well. Here are four different ways spelling games can improve your spelling, give psychological advantages, and increment your jargon! #1: Learning Can Come More Naturally When Combined With Games Analysts have discovered that consolidating games (like spelling games) into formal study halls can help understudy learning. In particular, educators who have utilized spelling games for kids in their study halls detailed improved grades, uplifted commitment from their understudies, and better abilities to focus. In any case, the advantages of games donââ¬â¢t end with adolescence youths and grown-ups can receive a large number of similar rewards from consolidating play and games into their life, as well. Sadly, itââ¬â¢s not entirely obvious the requirement for play and learning in our lives. Spelling word games are a well known and effectively open path for grown-ups to unwind and appreciate learning, and you may even warm up to your individual game players all the while. #2: Games Provide Practice What numerous individuals truly need so as to improve at something theyââ¬â¢re attempting to ace is practice. In any case, plunking down with a bit of paper and composing a word again and again is exhausting! Moreover, being in a study hall can be scary, as well. Spelling word games-particularly spelling games for kids-give a pleasant domain to rehearse spelling...without the pressure of a homeroom situation. Formal situations where you need to play out an aptitude before others like school or work-can make uneasiness around building up that ability. Working on spelling in a game arrangement permits you to attempt, fizzle, and attempt again without stressing over the outcomes. Furthermore, when individuals mess around, they will in general attempt again and again considerably after ââ¬Å"failingâ⬠in light of the fact that theyââ¬â¢re having a fabulous time! The sort of repeating practice and ability to attempt again that spelling games advance can assist anybody with improving their spelling aptitudes at any age. #3: Theyââ¬â¢re Great For ESL Learners and People With Dyslexia We referenced how high-stakes conditions like school or work can make spelling alarming for certain individuals. All things considered, nobody needs to feel senseless on the off chance that they commit an error! This can be particularly valid for individuals who are attempting to gain proficiency with another dialect or who have dyslexia. Spelling games can be particularly useful for individuals in these circumstances. Research has indicated that making spelling, perusing, composing, tuning in, and talking into a game can help English Language Learners and individuals with dyslexia figure out how to recall things quicker and better and create more noteworthy familiarity. Associating individuals who are learning another dialect or who experience dyslexia with successful spelling word games can assist them with their language learning. #4: Spelling Games Can Help With Other Important Skills Games offer individuals the chance to figure out how to spell words over an all-inclusive timeframe, and they help develop a comprehension of how the words are framed. Besides, investigate demonstrates that figuring out how to spell and figuring out how to peruse and compose depend on a significant part of the equivalent hidden information. Numerous grown-ups depict themselves as both poor perusers and poor scholars, and ongoing examinations have indicated that the time Americans spend perusing is at an untouched low. Be that as it may, think about what has seen an expansion in the course of recent decades? The measure of time that Americans spend on playing portable games. Spelling games give an incredible chance to tidy off those perusing and composing related abilities while additionally having a ball. Itââ¬â¢s a special reward that practicing the perusing and composing aptitudes you as of now have through game playing can assist you with developing and grow those current abilities in new manners also. Top 4 Spelling Games for Kids Since you realize how word/spelling games can profit individuals from varying backgrounds, letââ¬â¢s take a gander at our rundown of top spelling games. First up: the best spelling games for kids! PBS Kids Spelling Games On the off chance that youââ¬â¢re scanning for one asset for spelling games online that gives access to an assortment of spelling, jargon, and perusing games intended for kids by training and kid improvement specialists, look no farther than PBS Kids Online. PBS Kidsââ¬â¢ site advantageously orders the numerous instructive games they give dependent on various substance regions. There are likewise games for kids extending from the pre-perusing stage to age 8. More youthful children may likewise value the way that a large number of PBS Kidsââ¬â¢ spelling, jargon, and perusing games include characters they may definitely know and love from their preferred TV appears, as Big Bird, Clifford the Big Red Dog, and the little saints of Super Why! The recognition of these well known TV characters can fill in as a major motivator for more youthful children to connect with instructive games. In spite of the fact that there are huge amounts of instructive games on the webpage, one of our preferred PBS Kids word/spelling games accessible for nothing on the web is Super Why Saves the Day. This game presents a recognizable story, similar to a fantasy, and requests that players help change the story utilizing words they spell in the game. Players select letters as they show up on the screen to illuminate 3-5 letter words, at that point browse the pool of words theyââ¬â¢ve spelled to revamp various pieces of the story. Super Why Saves the Day helps kids with both spelling and understanding cognizance. Perfect For: Kids ages 3-8 Where to Find/Buy: PBS Kids site, or download the PBS Kids Games application for iOS, Android, or Amazon Fire Jargon Spelling City On the off chance that youââ¬â¢re a parent or educator, helping kids prevail in school-based perusing and composing is most likely essential to you. Spelling City games can be an incredible wellspring of help! Spelling City is a site and application that gamifies education figuring out how to support kids and youth develop and improve their jargon, spelling, phonics, and composing abilities. The exercises and games gave by Spelling City copy the types of learning and evaluation that are utilized for proficiency learning in U.S. schools. Utilizing Spelling City can assist understudies with creating certainty and commonality with the manners in which their education abilities will be evaluated in school through fun, drawing in games. There are two unique forms of Spelling City at present accessible: a free form and a paid yearly membership, called the Family Annual Membership. With the free form, you can get to spelling games on the web or through the application. The Family Annual Membership gives more abilities: notwithstanding more than 40 spelling games, the enrollment gives you word study playlists, naturally reviewed spelling and spelling quizzes, and tracks understudy information and progress. Furthermore, the enrollment rendition is sans promotion. Perfect For: Students matured K-12; families who self-teach; guardians looking for additional learning support for their kids; instructors trying to gamify proficiency learning; English Language Learners Where to Find/Buy: Online at the Vocabulary Spelling City site, or download the VocabularySpellingCity application for iOS or Android. Wit for Kids On the off chance that youââ¬â¢re attempting to eliminate screen time, Wordplay for Kids is an extraordinary table game choice for building kidsââ¬â¢ spelling, jargon, word building, and fixation aptitudes. Hereââ¬â¢s how the game functions: players utilize a ââ¬Å"letter spinnerâ⬠to obtain certain letters that they at that point use to frame a word before time runs out. The more drawn out the word that they structure, the more focuses they get. The words must fall into six uncommon classes: ââ¬Å"Food and Drink,â⬠ââ¬Å"Object or Thing,â⬠ââ¬Å"Living Creature,â⬠ââ¬Å"Something in the House,â⬠ââ¬Å"Boyââ¬â¢s or Girlââ¬â¢s Name,â⬠and ââ¬Å"Any Word.â⬠Another advantage of Wordplay for Kids is that the game can be played as an individual or with a gathering of 2-6 different players. The comprehensive idea of this game offers kids a chance to work on spelling with others, which can remove the tension from the procedure. In addition, each player takes an interest in each round, which keeps the energy and force up for youthful players who need to remain in the activity. Maybe the best part is that Wordplay for Kids is a Teachersââ¬â¢ Choice Award victor, so you realize its capability to assist kids with discovering accomplishment in school-based spelling exercises is solid. Single word of alert, however: This tabletop game comes with little pieces that could be a gagging danger, so make certain to keep far from adolescents who are still in the ââ¬Å"taste-everything-you-touchâ⬠stage. Perfect For: Children ages 6+ Where to Find/Buy: Purchase the tabletop game online through Amazon Montessori Crosswords Montessori Crosswords is an application that comes exceptionally recommen
Friday, August 21, 2020
Surprising Facts About Customer Loyalty Marketing
Surprising Facts About Customer Loyalty Marketing Ask any business owner or manager and they will tell you the importance of marketing.After ensuring that your product or service is of high quality, marketing is the next most important thing to focus on.Failing in your marketing efforts is disastrous. You may get few or no customers, which results in little profit or huge losses. What follows this is disappointments and frustration.82% of small businesses fail due to cash flow problems. Issues with cash flow are largely connected to revenues and revenues are directly affected by the success of your marketing campaigns.You might know about the various forms of marketing.From the traditional and still powerful word-of-mouth marketing to the more recent social media marketing.But do you know about customer loyalty marketing? If you do, are you using it?WHAT IS CUSTOMER LOYALTY MARKETING?Customer loyalty marketing is based on a very important factor in business: customer retention. This is the effort you put in your business to ensure t hat once customers buy from you, they keep doing so.There are many ways of ensuring your customers keep coming back.Customer loyalty marketing is one approach and when used well, itâs a pretty powerful tool. You also have the opportunity to utilize this tool regardless of the size of your business.You simply gather information about your customers and their shopping habits then use that for marketing purposes.When using this approach for marketing, your marketing efforts will be towards these same customers and not your leads.This kind of marketing uses personalized messages which the customers are able to identify with and respond to. This is opposed to the generalized marketing messages often sent out to all customers hoping that a good number of them get moved to the point of taking action.At the very basic level, you just need to collect the name and maybe mobile number of the customer. You can also get their email address if you intend to communicate with them through email.W ith the right system in place, you can have the records of your customersâ shopping attached to their profiles. You then use this information to make better business decisions as you also send them relevant marketing messages.Apart from marketing, which we will look at in detail in a while, there are three other benefits of such a system.The below can however also be achieved by analyzing your sales data without necessarily putting up a customer loyalty system.Avoid excess inventory â" your sales data can help you reduce your levels of inventory. Your sales reports can show you patterns which will help you know the best frequency at which to restock. When you see that you only sell thirty pieces of a product in a month, then you know there is no need to stock fifty. If it takes three days to get the ordered goods, then you can safely buy forty pieces instead of fifty. The ten pieces will be your buffer stock.This reduction in inventory levels will also help reduce cases of theft and unnecessary damages.Avoid expired inventory â" the same excess stock can end up expiring before itâs bought by customers. This is especially true for foodstuff. When foods get close to their expiry dates, you may need to reduce the prices to help sell them faster.Though a good strategy to avoid total loss, you have reduced your margins thus your profitability. In the worst case scenario, you may have to sell at a loss in an attempt to at least get something small and not lose everything.Improve cash flow â" the worst nightmare for any business is having cash flow problems. No matter the size of your business, you will always need some cash for daily, weekly or even monthly use. Not having this money has been the cause of many business failures.As long as you have unsold stock, your cash flow is stuck. You spent money to buy the goods but havenât sold them quickly enough to make the money you expected. Sales data is critical in determining the movement of goods thus helping forecast your cash flow needs.FACTS ABOUT CUSTOMER LOYALTY MARKETINGAnd what about the marketing bit?This is probably the most exciting part, especially if you are a marketer.Having collected the information you need to start your targeted marketing campaigns, itâs now time to get things rolling.If you have heard about marketing to your loyal customers, here are some facts to get you started on your own loyalty program. These will guide your strategy and increase your chances of success.1. Brand Purpose Determines Brand LoyaltyThere is one thing you need to find out before running your customer loyalty marketing campaign. It is the one thing which will give you direction on even who to target.What you need to find out is what makes customers loyal to your business. This should form, at least in part, the basis on which you communicate your message.To understand the reason for this, consider that 89% of customers are loyal to brands which share their values.For example, your busin ess values may include transparency. Guided by that principle, you always give information about your business practices. You have videos showing how you go about your operations, some of the ingredients of your products etc.When customers get to trust you and see your effort towards helping them know you more, you will easily earn their loyalty. They will see themselves represented in your company.In that case, supporting your business will for them be similar to bringing a necessary change to the world. This is what makes them unwaveringly supportive and will even stand up for you.This can be very beneficial especially in the social media world where negative reviews and comments can tarnish your brandâs name in an instant.It should however be obvious that consumers arenât just drawn to words spoken or typed as part of your vision and mission statements. They have to see the evidence of what you claim to stand for.As such, you need to find out what you have been communicating to your customers. If they feel that you truly believe in the same things they do, then you have a partnership.Not only will they buy from you, they will embrace your marketing efforts and gladly refer others to you.2. Personalization Breeds LoyaltyYou know that you have some loyal customers and you endeavor to treat them exceptionally well. But did you know that they can still leave you for your competitor?There are cases of customers sticking with a brand through thick and thin. But in todayâs world of numerous options with freebies to entice them, many are disloyal. And you canât blame them.Customers everywhere are seeking the best experiences and they are getting them. Customer experience is making huge differences for many businesses and you need to tap into it too.According to research, 88% of consumers who rate a brandâs customer experience as âvery goodâ are likely to recommend the brand.With customers being unique, itâs important to understand that you canât o ffer all your customers the same package. Every one of them would prefer something tailored to their own tastes.Ironically, very few customers will give you all the information you need so as to be able to offer them personalized treatment.Ask too many questions and youâll appear ignorant of privacy preferences. Fail to provide the right kind of messaging or treatment and youâll get shunned.In your quest to have a customer loyalty marketing program, keep this fact in mind. The more personal you can get with the customer, the more loyalty youâll get from them.So put in the effort to know them well. The better you know them, the more theyâll embrace you and become loyal to you.3. Smartphone Apps Make It More AttractiveLoyalty programs are not very new; theyâve been there for a while. Still, there is always something new and refreshing you can add or do depending on your creativity.One thing has however changed through the years. And that is the means of connecting with your customers.From signing them up for the program to communicating with them about the benefits they are eligible for, things have gone mobile.Smartphones brought many benefits with them and the biggest is the use of social media. But these same devices are used for may other tasks. Including signing up for loyalty programs.Watch the below video of a loyalty program running entirely on a smartphone. Itâs easy for customers to sign up and provides lots of insights for better decision making. Traditionally, you would have had to print forms to be filled. In the current digital age, all you have to do is let the customers download an app for the same purpose.Of course, there is the danger of them not downloading the app despite promising to do so. And even after downloading the app, if there are too many steps to be followed, they may not sign up.Apart from simplifying the process, you can take more steps towards ensuring they sign up and enjoy doing it.One option is to develop an app f or your program then have something like a QR code printed on the receipt. Since QR code readers are common in smartphones, the customer can then scan it and be directed to the app download.You can go a step further and make it even easier than that. If you keep a printout of the QR code or a version of it in a tablet at the POS, the customer can scan it during check out. As the cashier handles the billing, the customer can be registering.If your program gives points, then the purchase made can earn the customer points immediately.4. Fights Apathy in CustomersHere is one surprising though proven fact about customer loyalty marketing.Running these campaigns have the effect of making apathetic customers change their attitude towards your business. If you run your customer loyalty program well, youâre bound to cause some excitement among your customers.How?You see, thereâs nothing as exciting as being recognized.Even among employees, recognition is one of the most important things to receive. Your customer loyalty program should provide the means to this excitement.There are two things about the program that will be the reason behind this excitement.The first one is the messaging used in marketing. The second is the personalization of the message.Did you know that mentioning someoneâs name makes them feel good and more likely to connect with you?Thereâs a real difference between saying to your friend, âHiâ versus âHi Mike.âIn mentioning your friendâs name, you create an atmosphere of friendship and trust. Your friend Mike will feel invited to connect with you at a deeper level as opposed to if you just said a plain âHi.âTo see how this works, think of a situation where someone forgets your name.What does that tell you? Will you not conclude that you were not important enough for him to remember?There is a lot of power in calling people by name. The same applies in using it in a message.But there is more to it than the greeting. The message c ommunicated is equally important.One of the reasons you should have a customer loyalty program is so as to get data about your sales. Itâs this data that youâre supposed to use in communicating offers to your customers.Personalized message exampleFor example, you may have a customer called Shirley who buys an aloe vera shampoo every week. Armed with this information, you can make her look forward to her next shopping by telling her about an offer.Since aloe vera is medicinal, you can tell her that you have some exciting news for her scalp. Promise her that her hair will be better-looking and her confidence will increase.Inform her about discount prices in the conditioner section, including the aloe vera conditioner.This is a good example of cross-selling.You can then craft a message such as the one below:Dear Shirley,We have good news for you. Our Aloe Vera sale is on this weekend. Apart from the great discounts on individual products, you can save more than 10% when you buy two or more products. For your hair, combine our Aloe Vera shampoo and conditioner and get healthier and shinier hair. Say goodbye to hair breakages and welcome more confidence. See you on Saturday.If Shirley shops over the weekend and you send her such a message on Thursday, you will have her counting down towards Saturday.On that Saturday, for Shirley, it wonât be the normal shopping day. There will be something exciting about it. And as long as a customer is excited, the chances of buying more from you increase.And who knows, she may even tag a friend along. Thatâs double benefit for your efforts.5. Itâs more profitable to sell to existing customers than new onesLike many businesses or marketers, you may be fixated on lead generation and qualification. Indeed thatâs necessary and even crucial since you have to gain new customers.The more customers you have the higher the chances of increased profits.But just how much do your lead generation efforts cost? In comparison, have you considered the cost of customer retention?Building your current relationships is cheaper and more beneficial. Consider the below figures. Source: SaaSquatchItâs likely that the biggest reason you havenât been focusing on customer retention as with lead generation is the time factor.Granted, working on these relationships takes time for the efforts to pay off. But in the long run, your loyal customers are more beneficial to your business.The reason is quite simple: they have developed a friendship and trust your brand to treat them well.As a marketer or business owner, you obviously know that relationships are the backbone of a profitable business.A good relationship with suppliers gives you better credit terms. A good relationship with your employees gives you more productivity. So, what would a good relationship with your customers give you?Still on new customers, apart from the financial costs, how much time do you spend looking for them? What about qualifying them in the hope that they will buy just one product?While you think about that, remember that there are other businesses looking for the same customers. B oth established competitors and startups are fighting to appeal to the customers not loyal to any brand.If the loyal customers are harder to get, donât you think itâs better to make it difficult for the competition to get your customers?6. Loyalty point exchanges work bestIf youâre in touch with customer loyalty marketing trends, you may have heard of or seen some partnerships. These are called loyalty point exchanges.These exchanges are formed by several businesses coming together to market their customer loyalty programs to more people than their current customers.One of the clearest benefits is the awareness created when your program is co-marketed on your behalf by another business.Since these are partnerships, you will also be creating awareness about the other business.This will not necessarily be by you talking about the other business. Youâll just be telling your customers that they can benefit from the other business due to the partnership.For example, you may be ru nning a bakery. A reasonable business to partner with could be the nearby coffee shop. When talking to your customer about your program, you can tell them that the points earned at your shop can get them some free coffee in the partnerâs shop.For the customers involved, they will have been provided with a great convenience since they wonât have to sign up for multiple programs.More than that, they get to enjoy more offers. And if all these are courtesy of being your customers, then they have more reasons to love your brand.FACTORS TO CONSIDER BEFORE STARTING A CUSTOMER LOYALTY PROGRAMIf you have not yet set up a loyalty program for your business, consider doing so.There will be some costs attached. However, the benefits will easily cancel out the costs involved.To help you get started, here are some things to consider as you design the program.1. MembershipOne of the biggest and foremost questions to ask yourself is, âShould the program be open to all customers or only a selec t few?âIt may seem more beneficial to have as many customers in the program as possible but that doesnât have to be the case.In making the program open to all, you increase your marketing reach thus increasing the potential benefits. However, itâs possible that not all customers will embrace the idea. Some may even criticize it. If that happens, stay positive and focus on the benefits to come.You may also opt to sell the idea only to your top customers. You may need to decide how to define âTop customers.â Are they those who buy most goods or those who buy the most valuable goods?For most marketers, top customers are picked based on value.As such, the customer who buys a $200 product once a week is a top customer depending on your total weekly sales.This is in comparison to the one who buys twice a week, five items per shopping with the total being $50.If you target the high-value customers, you will need to be careful how you advertise the program.You cold try something l ike, âShop over $200 and become a premier customer.â2. Types of BenefitsThe type of benefits youâll give your registered customers also matters. You can come up with many different options though three are common.You could offer coupons, gift cards or redeemable loyalty points.To decide on these, you may have to understand your customers. It would be best to give them what they prefer. Still, you could avail a combination of these options.For example, you could offer points which can be redeemed for coupons, gift cards or product purchases.3. The Reward SystemThe reward system should also be well thought out during the design period.A popular option is to have the same rewards available to every registered member. However, thereâs another option gaining popularity and itâs for a good reason.This is the multi-tier reward system.It separates customers into categories. The customers can themselves choose where to belong if itâs based on a regular fee or purchase value.You t hen outline the benefits offered to members of the various categories. That can come in handy in showing customers why they should aim to be in the higher category.Here is a snapshot of the way Sephora is implementing this strategy. Source: Sephora4. Information to CollectThe amount of information to collect is also a critical part of the program design.It would be best if you can collect as much information as possible. That way, you could send your customers birthday wishes and the like.If you believe your customers can give you their dates of birthâ"just the day and monthâ"then go ahead and ask for it. You can tell them itâs for sending them birthday wishes.However, it has been noted that not many customers are willing to spend time answering many questions. The shorter the process, the better. Others are also privacy-conscious.In that case, seek to only collect the most important information.As long as you will have a way of connecting a customer to their shopping records, then their name and mobile number should be enough. That will enable you to know them more and communicate your offers.In case you want to use email communication, you can also ask them for email addresses. If you do so, assure them of the safety of their email addresses. No-one likes being spammed.5. Program PartnershipsRemember what we said about loyalty point exchanges?Try as much as possible to give your customers real value. Connect with several businesses in related niches and form a partnership. The more your customers can get from the program, the higher their excitement and loyalty.Since integrating systems can pose a challenge, these partnerships are best formed with businesses which have no loyalty program already in place. This provides the opportunity to build one together.In case the partners you want to work with already have these systems in place, you can still work it out if they agree to it.If the developer of their POS and yours or your IT guys can utilize any available Application Programming Interfaces (APIs), then you can have the different systems communicate with one another.The costs of taking this route might be high and so youâll have to do a thorough cost-benefit analysis before goi ng for it.6. Sign Up MethodAfter all considerations, customers will have to sign up. How will they do it?Do you want them to fill online forms, printed forms, scan a code or download an app?The answer to this question depends on the demographic of your customers.That said, going digital will prove easy and convenient for both you and them. You can have one of your staff help in the process of signing up.Any customer with a smartphone can be directed to scan a code which instantly downloads the app onto their phone. They can then be taken through the registration.If the process is easy, then no help will be required after the download. You can just wait to get the sign up confirmation.For any customer without a smartphone, an easy-to-fill and attractive-looking form can be used for the registration.Whatever you do, ensure the process is short and simple.CONCLUSIONWith the heightened business competition, you cannot afford not to have a customer loyalty program. If you intend to retai n your current customers, then this is the only way to go.Youâll be able to learn their shopping habits and thus run more personalized and relevant marketing campaigns.This reduces your overall marketing costs, increases your revenues and guarantees that youâll be staying in business for longer.
Sunday, May 24, 2020
Binge Eating Disorder ( Bed ) - 913 Words
The three nationally recognized eating disorders are identified as Bulimia Nervosa, Anorexia Nervosa, and Binge-Eating Disorder. Eating disorders, although stereotypically viewed as a lifestyle choice, is a serious and often fatal illness that not only cause severe eating disturbances, but adverse psychological and physiological environments for the individual (National Institute of Mental Health, 2006). These disorders typically develop in the mid-to-late teen years and often carry out into early adulthood albeit also existing in late adulthood (Butcher, Mineka, Hooley, 2004). Treatment for this class of disorder can range from various perspectives, current methodologies for binge-eating disorder point to cognitive therapies and pharmacotherapy (Reas Grilo, 2014). This paper will focus on and define Binge-Eating Disorder (BED) as well as its primary symptom configuration, which will also be reviewed in the amalgamated case example included in this report. Additionally, historical and current views on the etiological basis of the disorder as well as any differential diagnosis considerations and treatment methodologies associated with this illness will be discussed and lastly, an assessment of relevant literature on Binge-Eating Disorder to clarify any constructs of the disorder in individuals (pros and cons, development, and influencing factors and correlates). Definition and Description of the Disorder and Amalgamated Case Example Binge-Eating Disorder is new aShow MoreRelatedBinge Eating Disorder ( Bed )1245 Words à |à 5 PagesBinge eating disorder (BED) is an eating disorder that is characterized by recurrent binge eating, without the use of compensatory behaviors such as purging, as seen in those with bulimia (Striegel-Moore Franko, 2003). Anyone can over eat from time to time, it is excessive and out of control overeating that crosses the line towards BED. Those who binge eat are known to have a variety of health problems, both mentally and physically. The chronic, recurrent bingeing associated with BED has beenRead MoreBinge Eating Disorder ( Bed )1453 Words à |à 6 PagesBinge Eating Disorder Binge eating disorder (BED) is a psychiatric condition characterized by the consumption of large quantities of food in a specific amount of time, and feeling out of control while eating. BED also involves feelings of guilt and shame after binging but is not accompanied by compensatory behaviors, such as purging or vomiting. Binge eating is described by ââ¬Å"eating at a fast pace, eating until feeling uncomfortably full, eating when not feeling hungry, eating alone to hide the amountRead MoreBinge Eating Disorder ( Bed )1948 Words à |à 8 PagesBinge Eating disorder (BED) is another wised specified eating disorder disease, it is a serious condition characterised by uncontrollable eating, with the result of weight gain. Regular episode of binge eating are one of the most important symptoms, in fact, patient with BED usually consume a lot amount of food even if there are not hungry. Regular weight control methods or to be on diets are not typical behaviours, as well the purging by vomiting or using of laxatives. The absence of these symptomsRead MoreBinge Eating Disorder ( Bed )2041 Words à |à 9 PagesBinge Eating disorder (BED) is another wide specified eating disorder disease, it is a serious condition characterised by uncontrollable eating which leads to weight gain in people (Argas al., 1997). They are regular episodes of BED, and the most important symptoms you often find in patients is consuming a lot of food regardless of if they are hungry or not, they also tend to watch their weight by dieting, as well as vomiting or using laxatives. The absence of purging by vomiting or using laxativesRead MoreBinge Eating Disorder Essay examples939 Words à |à 4 Pagesdictionary, binge eating is defined as uncontrolled compulsive eating, especially as a symptom of bulimia or binge eating disorder(BED). Individuals, who suffer from a (BED), usually, consume, abnormally large amounts of food, quickly. The condition causes sufferers to eat until they are painful ly full. we live in a society that accepts encourages overindulging . Therefore, there are probably several occasions on which we eat more than we should. In order for a person to be diagnosed with a (BED), theyRead MoreCauses And Treatments Of Binge Eating Disorder922 Words à |à 4 Pagessound fun to you? Life is difficult without having an eating disorder. Growing up eating everything I could get my hands on caused health problems for me now that I am older. Binge eating and anorexia are serious eating disorders that cause physical, behavioral, and psychological problems. The most common disorder is binge eating. Binge eating disorder (BED) is consuming large quantities of food in a short period of time. People find that over eating is a comfort zone for them. The problems AmericansRead MoreMindfulness : The Practice Of Mindfulness1556 Words à |à 7 PagesKabat-Zinn, 1982). MBSR is an 8-week training in mindfulness meditation which consists of weekly 2.5-hour group classes and one day-long silence retreat. MBSR has been found to be effective in the management of stress, physical illnesses, and psychiatric disorders with a range of clinical and non-clinical populations (Grossman, Niemann, Schmidt, Walach, 2004; Cramer, Lauche, Paul, Dobos, 2012; Lauche, Cramer, Dobos, Langhorst, Schmidt, 2013). MBSR was later combined with elements of Cognitive-BehaviouralRead MoreClinical And Normative Sample Populations1686 Words à |à 7 Pagesto escape from or down-regulate negative affect place individuals at risk for alcohol and substance abuse, disordered eating, and clinical eating disorders, resulting in a challenged physical and psychological well-being (see Aldao et al., 2010). There is evidence that suggest that in response to the control of negative affect (for example, depression, anxiety, and stress); eating behaviours are associated with both increase and decrease in food consumption (Fairburn Harrison, 2003). In particularRead MoreBinge Eating Disorder And Obesity1248 Words à |à 5 PagesBinge eating disorder, also known as BED or compulsive overeating, is a serious disorder that is characterized by a recurrent, irresistible urge to overindulge or binge on food even when you are painfully full. We reveal how and why it becomes a problem, and what you can do about it. It is normal to overeat from time to time, but when it comes to binge eating, the urge is persistent and seemingly uncontrollable, and is usually accompanied by feelings of shame and guilt. Binge eating disorder, justRead MoreTypes and Treatments of Eating Disorders Essay907 Words à |à 4 PagesWhen people hear the word eating disorder they tend to think of a young middle class white girl. Itââ¬â¢s quite rare to hear about older men and women struggling with eating disorders even though itââ¬â¢s fairly common. Unfortunately, eating disorders do not discriminate against race, age, gender, class, or sexual orientation. The only thing that differs is their overall experience and how health professionals chose to treat them. There are three major eating disorders that some people suffer with on a daily
Thursday, May 14, 2020
Martin Luther King Jr. - 1650 Words
Martin Luther King Jr. is accepted by many as the most influential figure in the civil rights movement. In his protests, participants would refuse unjust laws and disrupt everyday life by marching or sitting in squares, spreading awareness of their concerns. The marches in particular were highly effective, garnering massive news coverage and sympathy for the protestors. In order to grow and maintain the sympathy generated by this coverage, King also advocated a strict non-violence policy. His methods played a key role in desegregating cities throughout the South, including Birmingham, as well as in the passing of the voting rights act. This strategy for protest is still widely used today, namely in large parts of the Black Lives Matter movement. Kingââ¬â¢s style of peaceful civil disobedience is highly effective, allowing enough disobedience to gain attention, while avoiding violence to maintain sympathy and discussion. One of the key components of Kingââ¬â¢s movement was the usage of civil disobedience. King advocated the breakage of segregation laws, in addition to any other unjust law. He states that ââ¬Å"one has a moral responsibility to disobey unjust laws. I would agree with St. Augustine that ââ¬Ëan unjust law is no law at allââ¬â¢Ã¢â¬ (Howard-Pitney, 79). King supported the breakage of these laws to draw attention to their unfairness. He states ââ¬Å"I submit that an individual who breaks a law that conscience tells him is unjust and who willingly accepts the penalty of imprisonment in orderShow MoreRelatedMartin Luther King Jr.867 Words à |à 4 Pagespeople, one of them is Martin Luther King Jr. He made the world a better place for black citizens by doing non-violence movements and marched the way to freedom. Martin Luther King Jr. was born on January 15, 1929, in Atlanta Georgia as Michael King Jr., but changed his name to Martin Luther King Jr. in honor of Protestant Martin Luther. Through his activism, King played a pivotal role in ending the legal discrimination of African American citizens. During his childhood, Martin Jr.ââ¬â¢s father stronglyRead MoreMartin Luther King Jr1194 Words à |à 5 Pagesï » ¿ Simmons 1 Gabrielle Simmons Mrs. Fitzgerald Social Studies 8A 4/27/10 Martin Luther King Jr. Martin Luther King Jr. is a well known and an inspiring man to all cultures of the world. King was and still is one of the most influential heroes. King s views and believes helped African Americans through the 50 s and 60 s to the rights and liberties that was their right. King faced many obstacles on his journey, things like jail and even assassination attempts. Despite these obstacles,Read MoreMartin Luther King Jr.1078 Words à |à 5 PagesMartin Luther King, Jr., was a very strong person, constantly fighting for what he believed in, which was equality for African Americans. He was not scared to stand up and tell the world what he wanted for society. He was fearless and did everything in his power to prove a point. Martin Luther King, Jr., was the strongest individual of his time, for he fought until death, which proves how much he was willing to risk his life to make the world an equal place. Growing up, he had a very interestingRead MoreMartin Luther King, Jr Essay1153 Words à |à 5 Pagesbe slaves, African-Americans saw a road trip to equality through the eyes of Martin Luther King, Jr. Even after being emancipated from slaves to citizens, African-Americans were not ready to wage the battle against segregation alone. The weight which African Americans carried on their back, was lightened when they began to see what Martin Luther King, Jr. brought to the table against segregation. Martin Luther King, Jr. was the single most important African-American leader of the Civil Rights MovementRead MoreBiography of Martin Luther King, Jr745 Words à |à 3 PagesMartin Luther King, Jr. (January 15, 1929-April 4, 1968) was born on in his mothers parents large house on Auburn Avenue in Atlanta, Georgia. He was the second child, and was first named Michael, after his father. Both changed their names to Martin when the boy was still young. King JR was born into a financially secu re family middle class with that, They received better education in respect to most people of their race. King Jr, noticed this and this influenced him to live a life of social protestRead MoreEssay on Martin Luther King, Jr.591 Words à |à 3 PagesMartin Luther King, Jr. Martin Luther King, Jr. was born at home on Tuesday, January 15, 1929 in Atlanta, Georgia. His parents were Martin Luther, Sr. and Alberta King. He was born into a world where segregation was the law. Where his boyhood best friend, who was white, wasnt allowed to play with him once they started school. Where black people went to separate bathrooms, drank from separate water fountains, couldnt eat in whites only restaurants, and had toRead MoreMartin Luther King Jr.1144 Words à |à 5 PagesMartin Luther King Jr. (January 15 1929-April 4, 1968) Brief Summary (of who MLK Jr. is): Martin Luther King Jr. was a Baptist minister and an activist who led the civil rights movement in the 1950. He was a fundamental force behind the civil rights movement that ended legal segregation. He was awarded the Nobel Peace Prize in 1964. But he was sadly assassinated in 1968 on a second floor balcony of Lorraine Motel in Memphis, Tennesseeâ⬠¦ Childhood: Martin Luther was never poor. He lived with a middleRead MoreMartin Luther King Jr.2405 Words à |à 10 PagesMartin Luther King Jr. was a Baptist minister and social activist, who led the Civil Rights Movement in the United States from the mid-1950s until his death by assassination in 1968. IN THESE GROUPS NOBEL PEACE PRIZE WINNERS FAMOUS PEOPLE WHO DIED IN 1968 FAMOUS PEOPLE WHO WENT TO PRISON FAMOUS CAPRICORNS Show All Groups 1 of 19 à « à » QUOTES ââ¬Å"But we come here tonight to be saved from that patience that makes us patient with anything less than freedom and justice.â⬠ââ¬âMartin Luther King Jr. Read MoreMartin Luther King Jr. Essay1862 Words à |à 8 Pagesbut the content of the character,â⬠(Martin Luther King Jr,1963) Martin Luther King Jr. was a smart child and had a good childhood. He learned values from his parents, and Martin Luther King Jr was a man of much wisdom during his time. He was a major contributor to the civil rights movement, and those contributions have profound effect even today. Michael Luther King was Martin Luther King Jrââ¬â¢s name when was born. His parents changed his name to Martin Luther King when he was just a young boy. TheyRead More Martin Luther King Jr. Essay637 Words à |à 3 Pages Martin Luther King, Jr. was perhaps one of the most influential person of our time. As the father of modern civil rights movement, Dr.Martin Luther king, Jr., is recognized around the world as a symbol of freedom and peace. Born January 15, 1929, King was the son of an Atlanta pastor. King accomplished many achievements during his life. He graduated from Morehouse as a minister in 1948 and went on to Crozer Theological seminary in Chester, Pa., where he earned a divinity degree. After that King
Wednesday, May 6, 2020
Significance of Emotional Intelligence at Work Place
Significance of Emotional Intelligence at Work Place Some argue that EQ is more important in the work place than IQ. In the work place, there are constant interactions which are occurring among the people who work there. While some of these interactions are positive, others are negative. The key aspect, managers and company leaders must understand is that over time, each of these interactions will have a positive or negative effect on the company as a whole. The effect that these interactions have on the company will also have an effect on the company s ability to remain competitive in its given market or industry. Having said that, the key fact that must be considered in order to make these interactions more positive is emotionalâ⬠¦show more contentâ⬠¦EMOTIONAL INTELLIGENCE IN THE WORKPLACE The Development of Emotional Intelligence (EI) skills can benefit a broad range of people in the workplace. The examples below explain how leaders, managers, professionals, and others can benefit. Executives must make decisions daily that may make or break their companies. They must rely on more people than ever to achieve results they, personally, are held accountable for by the board. more... High potential people take on demanding multiple projects and leadership roles. Unforeseen events occur that delay or derail critical business initiatives under their responsibility. more... Managers and Supervisors behavior and treatment of their people determine turnover and retention. They interact daily with individuals who have distinct needs, wants and expectations. more... Team Leaders and Project Managers are held accountable for setting and maintaining a positive environment where very diverse, non-local individuals can work together to achieve success in shorter and shorter time periods on projects of greater magnitude and importance. more... Sales people frequently work with difficult prospects and customers. They often find themselves in adversarial situations over price, features, delivery schedules, etc. These situations can generate anxiety, fear, frustration or evenShow MoreRelatedEmotional Intelligence ( Eq )1651 Words à |à 7 Pagesgoal of all individuals in their employment. Much success in the workplace can be contributed to oneââ¬â¢s emotional intelligence (EQ) or their understanding of emotions in themselves and co-workers which can use to form positive collegial relationships (Cherniss Exetin, 2006). The book Emotional Intelligence 2.0 by Bradberry and Greaves (2009), effectively explains what Emotional Intelligence and provides useful strategies to improve oneââ¬â¢s EQ. However, while the book has a foundation in scientificRead MoreLeadership Skills And Abilities Of An Effective Administrator1414 Words à |à 6 Pages Abstract summary: Leadership is all about human psychology with expert tactics. Leaders have qualities such as intelligence, maturity and personality and are trusted for their assessment and respected for their proficiency, integrity etc. Effective leaders have Skills which are naturally developed and unconsciously with consistently which demonstrated in the every action. So Organizations need strong leaders for profitable growth in business. Introduction: Leadership skills andRead MoreManagers Emotional Intelligence Effect On Followers Performance1577 Words à |à 7 PagesManagerââ¬â¢s Emotional Intelligence Effect on Followerââ¬â¢s Performance Job Satisfaction. Research has shown that leaders who have high levels of emotional intelligence are able to increase the job satisfaction of their workers leading to increase performance. In a study done by Sy, Tram, and Oââ¬â¢Hara (2006) of 187 restaurant workers, in which 62 were managers, they investigated the relationship between employeesââ¬â¢ emotional intelligence, their managerââ¬â¢s emotional intelligence, employeesââ¬â¢ job satisfactionRead MoreAfter Taking The Values In Action (Via) Inventory Of Strengths,1285 Words à |à 6 PagesAlthough I am not surprised that my top character strength is honesty, it was interesting to learn my other top strengths. Taking the Emotional Intelligence (EQ) and Leadership Self-Assessment introduced me to my social and self-intelligence. Using the KAB model, I was able to identify knowledge, attitude and behavior strengths for both self and social intelligence. The Values in Action Inventory of Strengths was designed to classify oneââ¬â¢s character strengths and assess the strengths identifiedRead MoreLeadership Characteristics Of A Successful Leader1302 Words à |à 6 Pagesdifferent types of leadership characteristics it takes to become a successful leader. Also we will touch base on my personal advantages that I have in leadership and the areas where I need to work on further improving in the area of leadership. Additionally this paper will shed light upon the real world work place scenarios where leadership strengths can be applied. Finally we will discuss the benefits of understanding individual styles of leadership. In the dictionary leadership is defined as analyticalRead MoreEmotional Intelligence and Athletic Performance1744 Words à |à 7 Pagescomplex emotions, how emotions are affected by events surrounding experiences, and whether various emotional reactions are likely in given social settings. Regulating emotions encompasses the control of emotions in oneself and in others. An individualââ¬â¢s emotional intelligence is an indication of how he or she perceives, understands, and regulates emotions. In sum, emotional intelligence is a form of intelligence that involves ââ¬Å"the ability to monitor oneââ¬â¢s own and othersââ¬â¢ feelings and emotions, to discriminateRead MoreDifferent Types Of Leadership Characteristics1376 Words à |à 6 Pagesdifferent types of leadership characteristics it takes to become a successful leader. Also we will touch base on my personal advantages that I have in leadership and the areas where I need to work on further improving in the area of leaders hip. Additionally this paper will shed light upon the real world work place scenarios where leadership strengths can be applied. Finally we will discuss the benefits of understanding individual styles of leadership. In the dictionary leadership is defined as analyticalRead MoreLeadership Skills Of An Effective Administrator1540 Words à |à 7 Pages Abstract summary: Leadership deals with both human psychology as well as expert tactics. Leaders have qualities such as intelligence, maturity and personality and are trusted for their judgment and respected for their expertise, integrity etc. Effective leaders have Skills which are naturally developed and unconsciously, as well as consistently, demonstrated in the every action. So Organizations need strong leaders for optimum effective growth in business. Introduction: Leadership skillsRead MoreIq or Eq1187 Words à |à 5 PagesIQ OR EQ? 1 It was long believed that having high IQ (intelligence quotient) is the most influential determiner of achievement in life, especially in business life. Yet it has been recently discussed other factors like EQ (emotional quotient) seems to be more effective in work places. IQ tests measure a persons cognitive ability compared to the population at large. While IQ tests can be quite predictive of general intelligence, its important to remember that they dont purport to tell the wholeRead MoreHuman Intelligence And Artificial Intelligence1545 Words à |à 7 Pagesconsensus on what human intelligence is, how it works, and how it is formed. There are several different theories as to what intelligence is, and there is no concrete explanation of intelligence. Despite these uncertainties, many have proposed the idea modeling human intelligence and creating artificial intelligence. Many see artificial intelligence as a way to bypass human error and to improve jobs by completing them fa ster and more accurately. They argue that artificial intelligence can be based on
Tuesday, May 5, 2020
How Is Atticus Finch Portrayed free essay sample
To kill a mocking bird is a novel written by Harper lee set in the southern part of America just after the civil war had ended . This means that though slavery had been abolished , black people were still held to a lower standard than white people . It is not only black people who are subjected to racial prejudice but also anyone who fails to conform to the social norms of the ââ¬Ëtired old townââ¬â¢ of Maycomb. Atticus Finch is one of the main characters in To Kill a Mocking Bird. He is the father to Jem and Scout finch and a lawyer in Maycomb County . Most of the main themes in the novel are shown in one way or another through this character. One of the main themes in the book is Intolerance . Atticus is adamant about his children not developing the same intolerant views that the other inhabitants of the town have towards people who are different to themselves. This is shown during a conversation held between Atticus and his daughter, Scout ,after she judges her new teacher . He says to her, ââ¬ËYou never really understand a person until you consider things from his point of view, until you climb into his skin and walk around in it. ââ¬â¢ This shows Atticus as a very empathetic man . He could easily follow the other people of Maycomb in turning against anyone who is different but instead decides to look at things from their side of the situation, a skill needed in his line of work as a lawyer . It also shows that he wants his children to have these traits , as he is willing to teach Scout about empathy. He wants to change Maycombââ¬â¢s ways and is starting this by sending his children into the world with a better understanding of the people in it in the hopes of sculpting a generation of more tolerant people. However, Scout struggles with this concept. This is shown when a poor boy named Walter Cunningham visits the finch residence for a meal and Scout acts very judgemental , criticising him for the way he acts at the dinner table . Not only does this part of the book show a lot about Scout , it shows a lot about Atticus as well. The book says ââ¬ËAtticus shook his head at me again. ââ¬â¢ Atticus doesnââ¬â¢t vocalise his protest to Scouts verbal assault on Walter. This may have been to spare Walter any further embarrassment which strengthens the idea that Atticus is very empathetic . It may have also been a way of showing how in control of his children Atticus truly is. He doesnââ¬â¢t need words to convey to his children his how he is feeling or what he wants them to do, a simple shake of his head is enough. This paints Atticus as a natural leader which would help him a lot in the courtroom. Though Scout treats Walter badly, the interactions between Walter and Atticus go very differently. Atticus treats Walter like an equal. This is shown in the book when Lee writes ââ¬ËWhile Walter piled food on his plate, he and Atticus talked like two men-ââ¬Ë. This shows that Atticus does not discriminate by age , but treats those mature enough , despite how young they are, like equals . In fact , the book shows Atticus as undiscriminating, be it against gender, age or race. In a town where the vast majority of residents look at black people as lesser than themselves, Atticus stands out in the book as one of the few people who are pro-equality. While other white families treat the black people who work at their homes as slaves, Atticus treats Calpurnia, the finchââ¬â¢s cook, as part of the family. When Scout speaks badly of Calpurnia, Atticus says to her ââ¬ËIââ¬â¢ve no intention of getting rid of her, now or ever. We couldnââ¬â¢t operate a single day without Cal. ââ¬â¢ The quote shows Atticus respects Calpurnia despite the colour of her skin. He is not afraid to admit that Calpurnia is the only thing keeping the family working , which shows he is honest , even in the face of judgment . When he says ââ¬ËIââ¬â¢ve no intention of getting rid of her, now or ever. ââ¬â¢ It shows he is loyal. Calpurnia is not just an employee to him , she is also a valued member of the household who he finds irreplaceable , a view point not shared by many in the town. More proof that Atticus is not racist is in the fact that he took Tom Robinsonââ¬â¢s case. Tom Robinson is a 25 year old black man who is wrongly accused of the rape of a white woman. Since Atticus would be defending Tom gainst a white person, many of the townsfolk disapprove of it, seeing it as a betrayal. This means almost the whole town turns against the Finch family. In the book, Atticus says ââ¬Ëevery lawyer gets at least one case in his lifetime that affects him personally. ââ¬â¢ This shows that Atticus understands that he and his family going to face a lot of backlash for taking the case. He takes it any way, as it is a matter of honour to him. Atticus knows exactly where a Negro stands in the south. Despite the abolition of slavery at the end of the civil war, in the eyes of the people of Maycomb, black people were still viewed as second class citizenââ¬â¢s . hough he knows he cannot win, he has to take the case in order to not lose his self respect or the respect of the people whose opinion he cares about. This point is supported when Atticus says to uncle Jack when asked to pass the case on to someone else, ââ¬ËDo you think i could face my children otherwise ? ââ¬â¢ It took Atticus a lot of moral courage to see the case through. Though Atticus is prepared to face the judgment of the townsfolk, he wishes he could protect his children from it all. This is shown in a conversation held between Atticus and his brother, Jack regarding the Tom Robinson case. Atticus says ââ¬Ëwhat worries me is that she and Jem will have to absorb some ugly things pretty soon. ââ¬â¢ By ââ¬Ëugly thingsââ¬â¢ Atticus is referring to the slander that Scout and Jem are subjected to prior and during the trial. The use of the word ugly really emphasises Atticusââ¬â¢ view point on the verbal abuse. Atticus is a gentleman and usually respects other peopleââ¬â¢s opinions and what they have to say even if they go against his own opinion or insults him personally. Describing it in such a way infers that Atticus finds the behaviour distasteful. If the townsfolk had insulted Atticus directly, he would respect their opinions, though he may like them. What angered him is that they not only say it behind his back but to his children, the very people he is trying to shield from such view points. Atticus not only tries to protect his children on a mental level, but when they are physically threatened by a rabid dog by the name of Tim Johnson , he plays the role of protective father and breaks one of his own moral codes to save his children and the other inhabitants of the town . Similarities can be found between Atticus and Tim Johnson. What remained of his poor mind made him pause and seem to consider which road he would take. He made a few hesitant steps and stopped in front of the Radley gate; then he tried to turn around, but was having difficulty. ââ¬â¢ These are the words Lee used when describing Tim Johnsons struggle. These could easily be applied to Atticusââ¬â¢s moral struggle as he is torn between the right choices and the easy choices. Atticusââ¬â¢s struggle begins when he takes the case. He starts off on a straight course, making noble and honourable choices in the name of justice. Then circumstances change and he is given a choice. He can continue on the course heââ¬â¢s on. If Tim Johnson had taken this path it would have led him straight to the Radley place, potentially putting the Radleys in danger. In the novel, Lee uses the Radley family as a symbol for intolerance. In the same way that Tim Johson could kill the Radley family, Atticus has the chance to put an end to intolerance in Maycomb if he were to see the case through to the end. Both Tim and Atticus meet obstacles on this course. While Timââ¬â¢s is a physical thing (namely the gate to the Radley yard) Atticusââ¬â¢s obstacles manifest themselves in the form of traditions that have been present in Maycomb for generations. Then there is the easy way. For Tim Johnson this is to follow the curve of the road where there is nothing but open space. For Atticus, it is to forget about the case, to pass it on to another lawyer and avoid the slander and judgement from the other residents. But in the same way that Tim Johnson struggles to turn around, Atticus cannot walk away from the case without jeopardising his personal beliefs and morals, or risking the respect of his children. The fact that Atticus saw the case through, even with all the obstacles , shows he is very passionate about staying true to his beliefs. The moral code I referred to is Atticusââ¬â¢s choice to not take a life. Known by the older generation of Maycomb as ââ¬Ëone-shot finchââ¬â¢, Atticus is the best shot in the county but chooses not to use his talent as he thinks, as Miss Maudie put it, ââ¬ËGod had given him an unfair advantage over most living thingsââ¬â¢ (Miss Maudie is used by Lee as a narrative device as the narrator of the story, Scout, is too young to know about Atticusââ¬â¢s shooting history). Atticus has a deep belief in equality and will do what he can to balance the scales. Like his marksmanship skills, Atticus may also view being white as an unfair advantage given by God over black people, who are viewed as lesser than himself. Since this is not something Atticus can fix by doing something as simple as putting down his gun, he uses his position of power, both as a white man and a lawyer , to sway the peopleââ¬â¢s opinions and stop the injustice that black people endure . Atticus shows physical courage when he picks up the gun and shoots the dog. He views courage as an important trait to have and therefore respects people who do. Among these people is Mrs Dubose. Though arguable the character that contrasts most with Atticus, in some ways, they are surprisingly alike. Mrs Duboseââ¬â¢s personality is much like the camellias found in her garden. Camellias are very large and very bright flowers and, as a result, can be seen as quite garish and distasteful. Those words may also be used by Jem and Scout to describe how they see Mrs Dubose. She is very vocal about her opinions, despite the negative affects they might have on other people. She always speaks her mind and is truthful to the extent of seeming insulting since she doesnââ¬â¢t filter through her thoughts to find what is appropriate and not appropriate to say to who sheââ¬â¢s addressing. An example of this is when she says to Jem and Scout ââ¬ËYour father is no better than the niggers and trash he works for ! ââ¬â¢. This quote shows an obvious disregard for the childrens feelings. Hidden behind the bright colours of the elaborate flower is dried fruit . It is not nice to look at and is often hidden away as to not spoil the aesthetics of the camellia . This is another trait that Mrs Dubose shares with her beloved flowers. Behind her rough exterior, Mrs Dubose is going through a terrible struggle that some could say even surpasses Atticusââ¬â¢s. The fruit could be a metaphor for this. Her struggle is attempting to quit her addiction to morphine in order to leave the world ââ¬Ëbeholden to nothing and nobody ââ¬Ë. Atticus had great respect for her . He says ââ¬Ëshe was the bravest person I ever knew. ââ¬â¢ He even holds her above himself in terms of role models for his children, saying, ââ¬ËI wanted you to see what real courage is, instead of getting the idea that courage is a man with a gun in his hand. ââ¬â¢ Atticus may be referring to young boys at that time idolising soldiers like those that fought in the civil war but he may have been referring to himself and the way Jem views him as brave after he shot Tim Johnson. If it is the latter, it shows Atticus is self-deprecating and that he believes it is easy to pull a trigger when it means no consequence to yourself but seeing how bad it is going to turn out for you and yet still going through with it anyway ,like Mrs Dubose and Atticus with the case , is what takes real courage. This point is supported when Atticus goes on to say ââ¬ËItââ¬â¢s when you know youââ¬â¢re licked before you begin but you begin anyway and see it through no matter what. ââ¬â¢. In conclusion, Atticus is presented in the book as the voice of justice in Maycomb. In a town filled with prejudice, hatred and injustice, Lee uses Atticus as a symbol of all that is right. He is honourable , brave , truthful and other characteristics that make him the perfect person. He is quite an unrealistic character , but in a town as badly ridden with racism and judgement as Maycomb , it would take someone that is compassionate beyond what a human is capable of to make a difference. Atticus is the physical representation of the idea that unless somebody cares an aweful lot, nothing is going to change.
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